Thursday, October 22, 2015

AI, ASI, The Technological Singularity

I really want to do something with the Technological Singularity because it fascinates me very much.

"The technological singularity is a hypothetical event related to the advent of artificial general intelligence (also known as "strong AI"). Such a computer, computer network, or robot would theoretically be capable of recursive self-improvement (redesigning itself), or of designing and building computers or robots better than itself. Repetitions of this cycle would likely result in a
runaway effect – an intelligence explosion – where smart machines design successive generations of increasingly powerful machines, creating intelligence far exceeding human intellectual capacity and control. Because the capabilities of such a superintelligence may be impossible for a human to comprehend, the technological singularity is the point beyond which events may become unpredictable or even unfathomable to human intelligence."

However, the topic is mostly theoretical and hypothetical, and there isn't a lot of academic research on it, so it's out.

However Doug has given me these resources to go off of and I might just be able to do something with them:

http://press.princeton.edu/titles/9822.htmlhttp://press.princeton.edu/titles/9822.html

Besides the book itself, you can look at other things McCray has written, the things cited in that book, use Google Scholar to find other things that have cited that book (https://scholar.google.com/scholar?cites=8609805994462037228&as_sdt=5,48&sciodt=0,48&hl=en though these don't look so useful), and build outward from there. 

These also might be useful (can use the WSU proxy to read full text):

http://www.jstor.org/stable/10.1086/655793http://www.jstor.org/stable/10.1086/655793
http://www.jstor.org/stable/10.1086/376053http://www.jstor.org/stable/10.1086/376053
http://www.jstor.org/stable/27668040http://www.jstor.org/stable/27668040
http://www.jstor.org/stable/27554124http://www.jstor.org/stable/27554124

A few excerpts from The Visioneers book have helped me narrow down my ideas, here is a good one to start off with, right in the introduction: "In 1969, Princeton physicist Gerard O'Neill began looking outward to space colonies as the new frontier for humanity's expansion. A decade later, Eric Drexler, an MIT-trained engineer, turned his attention to the molecular world as the place where society's future needs could be met using self-replicating nanoscale machines.
These modern utopians predicted that their technologies could transform society as humans mastered the ability to create new worlds."

also: "Biotechnology, especially as it related to genetic engineering and cloning, appealed to readers as did articles about the science of sex."

It's clear that these technological advancements were and still are highly sought after. Definitely something I can pursue with further research.

Saturday, October 10, 2015

Education and Entertainment in the True-Life Adventures

The idea of mixing education with entertainment to create an informative and enjoyable final product may seem paradoxical, but it is a concept commonly put into practice by the Walt Disney Company.  Nowhere, perhaps, is it more evident than in the company’s series of True-Life Adventure films - 13 of the first ever nature documentaries, and winners of eight academy awards for the equivalent of today's Best Documentary category.  From 1948-1960, the nature films were shot, edited, and released, and received great public and critical acclaim.

The Title Card [1]

For my final research paper, I am considering discussing, in some way, how the education-entertainment product succeeds and how it has evolved over time.  To begin, and after watching all 13 of the True-Life Adventures, I will focus on a few of the elements I noticed that helped bring entertainment and enjoyment to a subject that was otherwise rather dry.


Structure:
The Paintbrush Introduction to all the films -
 in this particular case, White Wilderness [Personal Screenshot]
All the films begin with animation: a paintbrush drawing out geographic details of the globe as the narrator begins to speak, and as a specific area is eventually designated as the topic of the film in question.  Moving from the general to the specific, from colorful animation to film shot in color (new for the 1950’s!), draws the audience in to the film subject while setting the scene for the habitat and ecosystem about to be explored.



Music:
All of the True-Life Adventures are scored, most of them by Oliver Wallace (who wrote the music for 1950’s Cinderella).  The music consistently set the tone for the films: becoming foreboding and stilted whenever danger was nearby (usually a predator), light and quick when matching the movements of the more agile creatures like foxes and rodents, or noticeably low and slow when showing footage of such large animals as walruses, buffalo, and sloths. 

The score also kept time to wing flutters or chirps of birds, and often added humor when doing so.  For instance, during a sequence showing the courtship ritual of the western grebe, which can be best explained by posting a link of a sequence here, bright, slightly silly music trills to match the fierce paddling of the grebes.  Interestingly, this sequence shows the important and influential role music plays in such genres of film.  When I first saw the grebes dancing in the True-Life Adventure film, Water Birds, I thought it to be just as silly as the music suggested.  However, the sequence I linked for you above (because the True-Life Adventure sequence isn’t available to the public) has very different musical accompaniment: soft, and beautiful, and almost spiritual, and from listening to that music and watching that sequence I began to think of the western grebes' dance in an entirely different, more solemn light.

In all, the music, whether playing an instrumental “Home on the Range” in time to the yapping of prairie dogs in The Vanishing Prairie, or cascading into classical crescendos to the accompaniment of a series of collapsing glaciers in White Wilderness, definitively colors how the audience interprets the footage and can go a long way towards adding humor and heart to a completely non-fictitious subject.

The Dancing Western Grebes [2]

Narration:
All 13 films were narrated by Winston Hibler, a writer and producer for the Walt Disney Company with a pleasant-sounding, rich voice.  At first, I thought his voice was somewhat monotonous, but after watching the films for a while I realized it was the perfect choice when paired with the gentle, quaint mockery he often employed against the creatures on screen.  The sardonic, yet kind and compassionate, tone of his voice can of course best be understood when it is heard, but unfortunately there are no True-Life Adventures publicly available to show to you.  The best I can do is link you to the introduction of this compilation, which hints at Mr. Hibler’s rhythmic voice and quiet sense of humor.  After hearing his voice in the clip, you may be able to imagine how charming it sounded for him to say such phrases as these:

  • [Describing a giraffe]: “To match his height, nature put his dinner table in the attic.”  From The African Lion
  • “Well, it's been simply grand, this monumental mud bath, but all this splashing around has posed a sticky problem: how to hoist six tons of elephant up the slippery banks?”  From The African Lion
  • [Upon the meeting of two jaguars]: “So, when an accidental meeting occurs without proper introduction and presentation of credentials, there's sure to be a fight.”  From Jungle Cats
  • “An otter's an otter no matter where you find him, and true to type, this one loves to play.”  From Jungle Cats


Even though this way of talking was rather common in the 1950’s (on TV, at least), the calm, reliable rhythm of Winston Hibler, and the appealing way in which he characterizes the behavior of the animals he describes, are two qualities that add color and laughter to the True-Life Adventures.  As an addendum, the reliable narrator made the more troubling scenes – animals eating each other or fighting furiously – a little easier to stomach, with his voice guiding the audience through those darker aspects of nature and the possibility of a light joke always imminent.

Winston Hibler

Characterization and Narrative:
Oftentimes, the narrator would give names or personalities to the featured animals: some rather cliché, like the beaver characterized as impossibly busy in Beaver Valley, others slightly more original, like the young kangaroo rat “Skinny” from The Living Desert, who tries and fails to find comradeship with the healthier-looking members of his species.  Naming or giving personality to the animals helps the audience identify with them, and it is important to note that none of these singled-out animals are ever shown dead or eaten or bloodied up, though many other animals are.  Bringing the audience closer to an animal or two helps draw them into the feature, and it is a tactic that is so successful it appears to have been resurrected for the new series of Disneynature films.  I haven't seen any of them, but from the indication of the previews, each has the audience follow one specific animal family (with all the members given names and personalities) for a year or two, developing the emotional connections that were experimented with in the True-Life Adventures.

A promotional poster for Beaver Valley, presumably picturing the beaver singled out in the film [4]

Cinematography:
Even with the best narration and music, the films would not have done as well as they did without their excellent cinematography.  The scope of the shots ranged from filming giant groups of South American waterfalls and a herd’s worth of deer antlers outlined in sharp black against an orange sunset, to tiny insects and their nests and eggs.  The camera was even able to go underwater to film sea creatures, and underground to film burrows (I still don’t know how they accomplished that!).  Such shots, incredible even today – much less the 1950’s – surely played a major role in the public’s fascination with the True-Life Adventures.

The opening shot of The African Lion, featuring Mt. Kilimanjaro [Personal Screenshot]

Controversy:
While the above sections have described positive qualities of good educational-entertainment ventures, one aspect of the True-Life Adventures is blackened by the lure of shock and thrill.  According the official Walt Disney Family Museum, some of the sequences in at least one of the films were fabricated [1].  Of course, as I mentioned earlier, some of the featured animals were named, given personalities or even family histories – all fictional, but done to provide some story and emotional connection in an entirely innocent way.  However, in White Wilderness, some of the film crew actually interfered with the animals and harmed them in order to provide exciting footage for the camera.  It was in White Wilderness that the myth of mass lemming suicide by cliff-jumping was first propagated.  In fact, the film crew placed the lemmings on a turntable that effectively pushed them off a cliff into the sea.  With the presence of the American Humane Association, I expect such a horrible use of animals is no longer possible in any professional film, including those of the education-entertainment genre.  Nonetheless, the knowledge that such circumstances did occur in the past is a reminder of the immense importance of never sacrificing education – truth – for the advancement of entertainment.

The lemmings "jumping" into the sea [5]
Conclusion:

Based on my study of the 13 True-Life Adventures of the Walt Disney Company, these early documentaries showcase many of the attributes helpful when producing a work designed to educate while entertain.  Relevant music and a competent narrator, intriguing hooks that lead the audience into the material, innocent backstory and humor given to non-fictitious anecdotes or situations, and a dedication to presenting the truth are a few of these important elements.  With further research, I will likely learn more about how these and other qualities relate to the presentation of an effective piece of educational entertainment.



Works Cited:

Walt Disney Family Museum, "Walt and the True-Life Adventures," pg. 1.  (http://www.waltdisney.org/blog/walt-and-true-life-adventures)


Works Referenced:

Walt Disney, Seal Island (1948)*
Ibid., Beaver Valley (1950)*
Ibid., Nature's Half-Acre (1951)*
Ibid., The Olympic Elk (1952)
Ibid., Water Birds (1952)*
Ibid., Bear Country (1953)*
Ibid., Prowlers of the Everglades (1953)
Ibid., The Living Desert (1953)*
Ibid., The Vanishing Prairie (1954)*
Ibid., The African Lion (1955)
Ibid., Secrets of Life (1956)
Ibid., White Wilderness (1958)*
Ibid., Jungle Cats (1960)

(* = Academy Award Winners)


Images Cited:






A History of Voice Overs

As a person who does voice acting online, it's always been my intention to study how the craft became so popular in today's society. Truthfully, voice acting/voice overs gives life more meaning and makes everything more interesting. Without voice overs, video games, animated series, and even radio would not be where it is today. 
Phonautograph

For a long time, it was thought that Thomas Edison was the first person responsible for making sound recording possible with his invention of the phonograph that was patented in 1878, however in 2008-2009, it was discovered that in 1857, a French printer and bookseller by the name of Édouard-Léon Scott invented a device known as the Phonautograph. The intention Scott had by inventing this device was to study acoustics visually and one day be used to recreate a singer's voice or the timbre of an instrument. Historians described the playback from the phonautograph to be caused by “a bunch of wavy lines scratched by a stylus onto fragile paper that had been blackened by the soot from an oil lamp.” It was in 1860, when the first recording was ever made. The recording was that of a young girl singing a small snippet of a French folk-song called “Au Clair de la Lune.” [4][7] 
Telephone Transmitter
Later in 1876, a German inventor by the name of Emile Berliner created a device known as the telephone transmitter aka, the first known microphone; although the term microphone was coined by Charles Wheatstone in 1827. His methods in developing this transmitter and reproducing sound differed from many since he “etched crooked roads upon a level of metal plain,” whereas many before him tried by “straight roads through valleys of wax and over waxen hills and plateaus.” Not long afterwards, Thomas Edison creates the phonograph and records a recital of “Marry Had a Little Lamb,” which upon recording the sound, played it back as well. [7][8]
Talking Doll
By 1893, Henri Lioret who was a French clock-maker, unveiled the first ever talking toy known as Bebe Jumeau which was powered by a phonograph. The doll was able to speak 35 words, sing, and tell stories. These toys were popular in France but didn't actually become a huge product until the creation of the teddy bear, Teddy Ruxpin which was invented by Ken Forsee in 1985. [5][6][7]
Over a decade passes and in 1906, a Canadian inventor by the name of Reginald Fessenden made a one way broadcast on Christmas Eve of himself playing the violin, singing a song, and reading a text from the bible. The very next year, Lee de Forest, an American inventor broadcasts a transmission through a transmitter designed in 1906. He is self-proclaimed the “Father of Radio.” [3][7]
Radio Performances
It wasn't until the 1920's where radio became a big hit beginning in 1922 where legal radio ads were made from New York City by the Queensboro Corporation. By 1929, live performed radio shows as well as animated series beginning with Mickey Mouse were created and thus began the voice over world. [1][7]
The Start of Animated Cartoons
While voice over existed in the form of radio and short animated series, it became a much bigger deal when actors and acting in general was incorporated in the voice over industry. For a long time, actors primarily performed in front of crowds on stage at a live performance, but acting on a recording of something was extraordinarily different and peaked the interest of many actors. By 1938, actor Mel Blanc popularized the world of voice over with his portrayals of a majority of cartoon characters in the hit series The Looney Toons. Many popular voice actors in modern days mention Mel Blanc often in interviews, referring to him as “The Man of 1000 Voices” and labeling him as their inspiration for getting into voice acting. [2][7]
Television popularity grows
It was in the 1950's where television dominated the media world and cartoons/animated series as well as advertisements exploded even further. A decade later, ADR dubbing or Automated Dialogue Replacements popularized due to the genre of foreign martial arts
Video Games incorporate Voice Acting/Overs
Automated Dialogue Replacement aka ADR Begins
movies being so demanding. This was the starting point for dubbing and many of it was horrid due to the lack of understanding the technicalities this new craft required. As time passed, dubbing became even more popular due to Japan and other Asian countries' development of anime and other foreign cartoons. The difference is that most of these foreign animated series had much more serious and adult content and themes which appealed to many teenagers and adults in the West. By the 1980's Video Games also entered the market at an alarming rate and voice acting was implemented in them as well. At first, the recordings were mostly small dialogue and nonverbal sounds, but by the later 1990s and early 2000s, large quantities of voice acting was implemented in almost all video games existing today. [2][7]
Online Voice Acting Booms
In modern society, voice acting/voice overs has expanded beyond needing to go into studios with many professionals and even amateurs booking gigs online through free to use forums as well as membership paying websites. This expansion has led to the market becoming so much more competitive then before, but it has also given many people who don't live in cities where the studios are located, the opportunity to work in the market.



Works Cited

[1] "A History of Broadcasting in the United States : Volume 1: A Tower of Babel. To 1933." Google Books. Web. 9 Oct. 2015. <https://books.google.com/books?id=nKFvnNl9vOEC&pg=PA110#v=onepage&q=Queensboro&f=false>.

[2] I Know That Voice. Dir. Lawrence Shapiro. 2013. Film.

[3] "Milestones:First Wireless Radio Broadcast by Reginald A. Fessenden, 1906." - Engineering and Technology History Wiki. Web. 9 Oct. 2015. <http://ethw.org/Milestones:First_Wireless_Radio_Broadcast_by_Reginald_A._Fessenden,_1906>.

[4] "Reconsidering Earliest-Known Recording." NPR. NPR. Web. 9 Oct. 2015. <http://www.npr.org/templates/story/story.php?storyId=104797243>.

[5] "Sound Of The Hound." Sound Of The Hound. Web. 9 Oct. 2015. <http://soundofthehound.com/tag/henri-lioret/>.

Suddath, Claire. "Mickey Mouse." Time. Time Inc., 18 Nov. 2008. Web. 9 Oct. 2015. <http://content.time.com/time/arts/article/0,8599,1859935,00.html>.

[6] "Teddy in a Tumult : Problems of Toy's Producer Leave Its Creator in a Bind." Los Angeles Times. Los Angeles Times, 19 Jan. 1988. Web. 9 Oct. 2015. <http://articles.latimes.com/1988-01-19/business/fi-36933_1_teddy-ruxpin>.

[7] "The History of Voice Over [Infographic] | Daily Infographic." Daily Infographic The History of Voice Over Comments. 7 Nov. 2011. Web. 9 Oct. 2015. <http://www.dailyinfographic.com/the-history-of-voice-over-infographic>.

Science Fiction

“Space, the Final Frontier” a famous saying in the television show Star Trek. Science Fiction, when you first think of those words grands ideas of the future, space, large spaceships, aliens, and unbelievable technology come to mind. However, are those kinds of thoughts and ideas truly Science-Fiction? Jennifer A. Rea uses a definition by James Gunn saying, “Science fiction is the literature of change … [it] deals with the effects of change on people in the real world as it can be projected into the past, the future, or to distant places. It often concerns itself with scientific or techno-logical change, and it usually involves matters whose importance is greater than the individual or the community; often civilization or the race itself is in danger” [1]. In other words, Science Fiction isn’t as simple as those ideas and thought; it is much more than that. Technology keeps evolving along with the imaginations that go along with it. Someone by the name of Jean-Marc Lévy-Leblond had a heading in an article saying this, “Scientists deal with the facts. But they wouldn’t get anywhere without dreaming up stories first” [2]. Basically, in regards to science fiction and science itself, some imagination is required for progress. Jean later goes on saying that hypotheses themselves are fiction. Students learn in high school or possibly middle school that a hypothesis is an “educated guess.” Jean states, “Could it be that science paradoxically offers the best proof that fiction can lead to facts?” [2] In other words, is our very first “guess” which can be considered fiction what actually leads us to the facts? In most cases, like a science project it will either be proven right or wrong. A final point I’d like to make by Jean is, “The physicist, as does the novelist, invents worlds and tells stories. Any historical episode of some import illustrates this thesis” [2]. Without some sort of imagination/hypothesis/fictionist like ideas there would be no way for something to be confirmed as a fact. There always has to be an “educated guess” when coming up with things like facts. “The scientist is an unrepentant dreamer — far from sticking to factual observations, he must imagine fictitious situations, which may, from time to time, prove to be veracious” [2].
Now let’s look at some of the history with Science Fiction. Paul K. Alkon mentions the work Frankenstein by Mary Shelley. He states, “Science fiction can only exist when it is possible to distinguish in this way between natural and supernatural as realms that very differently create ‘the interest of the story’” [3]. That book dealt with not only science, but to Paul also gothic fiction. However, the book was never meant to be taken as a horror like novel but instead focus on the horror of science and what it entailed. He even references the famous Alien move trilogies saying, “Films like the Aliens trilogy (1979,1986,1992) retain a scientific framework of futuristic space travel that keeps them within the boundaries of science fiction while tipping the balance toward effects of Gothic terror: instead of evil spirits, malignant aliens must be exorcised” [3]. Basically, the Alien film trilogy in a way follows the Frankenstein work since they both have use gothic fiction but in different ways.
I admit I never really thought about Science fiction in that kind of light. Even with all that information I still thought of it as space and aliens. I think that’s how a majority of the world will always see it. I think Science Fiction is exactly like James Gun’s definition but it hides it very well. His definition reminds me of the television series Firefly along with its movie Serenity. It’s about where humanity has grown too large for the earth and they look for new planets to inhabit. However, the glowing beacon of civilization is not all that grand. A civil war breaks out and the losing side which is actually where the protagonist comes from is labeled as the bad ones but they actually are not. This movie has enough entertainment in it that while it is relevant to Gun’s definition no one would really connect the two unless they thought about it. The show does have the typical spaceships and exciting adventures but no aliens.
In my opinion, I really think that Science Fiction will always be known as the “Aliens and the Space” ideas. Although it is more than that, if the people who make Science Fiction like authors and Movie Directors make them right, then Gun’s definition will be applied but to the audience it will be more of an afterthought. The idea of Space Travel and Aliens will always be a popular. The day it does happen though is when all new kinds of imaginations will be thought of and even more progress will be made. Science Fiction, while mostly used for entertainment has more depth to it than originally thought of.

-Michael Garcia

[1] Rea, Jennifer, “From Plato to Philip K. Dick:  Teaching Classics Through Science Fiction”
[2] Lévy-Leblond, Jean-Marc, “Science’s Fiction”

[3] Alkon, Paul, “Science Fiction Before 1900”

History of Marketing and Reintroduction of Personalized Marketing

            Marketing over the course of the 20th century has transformed as technology has advanced. Today it continues to evolve as further advances are achieved. Originally, marketing was as much as someone standing in one place, talking to people as they walked by. Then print media came to be a new way of marketing with posters and the newspaper. Then came radio and television, and now there is web marketing. Web marketing, though it is vastly different than what has been seen in other marketing ways, has similar traits to an older way of marketing that pre dates the technology era that is known today.
Traveling Salesman
            Marketing in the late 1800’s and early 1900’s saw a face to face type of marketing. Salesmen would travel from city to city trying to sell products to consumers, acting like a moving marketing platform. The salesmen would either set up on a street and talk to people about the product that was being sold, or he would go door to door, making sales pitches to people in their own home. In 1900 “there were an estimated 350,000 traveling men doing business in America,” making it a popular way to try and advertise products to consumers [1]. By going up to people, interrupting what they are doing and talking to them directly, salesmen were able to get consumers to actively be engaged in what was trying to be sold to them. It was more personable in the sense that there was a one on one interaction, and the salesmen knew for sure that people were informed about what was being sold because they were personally giving the information directly to the potential customer. By providing the information directly to the potential customer, salesmen were able to adjust their selling strategy to make the product something that the person wanted. This tactic later became a problem because salesmen ended up lying to people about the product. This situation happened enough that guidelines were later put in place as to how marketing should be done.
            Around the same time, newspapers and other print media were used to also market and
1930's Poster Ad
advertise products to consumers. However, print media were not as personable as the salesmen were, and led to the advancement of mass marketing [2]. Newspapers were able to reach many people at one time, while posters did the same, just in different locations. Mass marketing was revolutionized when the radio was introduced [1]. The radio gave way for new ways to market and advertise to people, since people who listen to the radio also have to listen to the advertisements. Instead of reading advertisements, people were able to leisurely listen to them through the radio, making it easier to reach people.
            The marketing business was revolutionized once again when televisions came out. Now there was yet another way to have mass marketing reach many
Family watching TV on an early set
people all at once. In the late 1940’s television ads were limited to major cities with local content. Then in the early 1950’s three major networks started to broadcast nationally, and ads were nationally transmitted. The short, local only advertising era was over, and soon mass marketing to the masses once again prevailed as the way to market. In 1956 Wendell Smith, who worked for the research firm Alderson & Session, published an article that discusses how marketing needs to be narrowed down into smaller segments, a tactic called market segmentation. Smith advocated for segmentation because “segmentation had become a feasible strategy in the mid-1950s for two reasons: the development of more flexible production techniques and the conditions of prosperity that allowed consumers to pay a little more to get closer to what they wanted [2].” While segmentation was being used, the end result was still mass marketing, just to a smaller group of people who had similar preferences. Towards the end of the 20th century product placement in “television, movies, and sporting events” became popular. Product placement used segmentation to determine what types of movies, television shows or sporting events would best fit a certain type of product for a certain audience [1]. Still, mass media was used to communicate the advertisement as it reached homes with televisions. Segmentation can also be seen now in cable TV or satellite TV. For example, “Home and Garden channel viewers get advertisements for paint and other building products while Travel Channel viewers see ads for airlines and vacation spots [1].” While the selected audience is narrowed down, this is still mass marketing because of how many people watch certain channels, and because the advertising isn’t just meant for one individual, and their specific needs.
            Web marketing is meant for one individual, and surprisingly has similarities to the personal ways of the salesmen. Web marketing uses information that is gathered by each individual to make a personal advertisement on the screen for them. For example, based off of search history web marketing can adjust what it displays to people on websites, making it completely unique. This is similar to the marketing before the discovery of all of the technology that is known today. The salesmen “adjusted his pitch to the needs and interests of his audience” just as web advertising today adjusts to each individual person [1]. While the two ways of marketing are very different, the idea in personalizing it for everyone is the same.
            Personalizing marketing advertisements by salesmen back in the early 20th century made people question the way marketing was done. Today this is also seen in web marketing. Once again there is a clear relationship between personalizing web marketing and personalizing face to face marketing. Today people are questioning how marketers are obtaining and using information gathered from consumer’s past internet search results and so forth. The question of how is this information being obtained is being asked by consumers [3]. Skepticism is therefore entering the minds of individuals, just as it did in the early 20th century. It seems that personalization is questioned when it comes to marketing ethics, due to it possibly invading privacy or not being entirely truthful.  Only time will tell if the way marketing is done will change again in terms of an ethical concern.
            Marketing over time has changed drastically as new technologies are invented and then used as marketing tools. In the beginning of what is known as marketing today, salesmen pitched sales to individuals on an individual, personal level. Then came new types of media, like newspapers and posters, opening the door to mass marketing. This mass marketing passed up the personalized way of marketing with the introduction of radios and televisions. While it may seem that eventually television made its way back towards the strategy of personalized marketing, in the end it is still mass marketing reaching many people at the same time who have similar interests. It is not until web marketing comes into existence that marketing is reintroduced to personalized marketing, where everyone has advertisements that suits their specific interests and wants. Web marketing also comes with the same problems of skepticism that is seen with personalized marketing. While there may be problems and questions as to how web marketing is done, it seems to be successful and seems to be here to stay, unlike the traveling salesmen.


[1] William M., O'Barr," A Brief History of Advertising in America.
[2] Katherine E. Jocz and John A., Quelch, " Milestones in Marketing,” pg. 829-830
[3] Jan H. Schumann, Florian von Wangenheim, & Nicole Groene, " Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services,”
pg.59-60.

Image Sources:
http://design.tutsplus.com/articles/satisfy-your-sweet-tooth-with-these-delicious-vintage-advertisements--psd-11704